“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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Greetings from the Lone Star State! AdMonsters' 34th Publisher Forum is officially under way in the Texas capital. If you couldn't make it down this time, don't fret. You can stay tuned right here for updates and content from the week. As for missing out on the barbecue, we'll try…
Read MoreAs we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.Barbara Healy, Senior Vice President, Digital Advertising Operations at Tribune Digital/Tribune Publishing,…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point.Following the June 30 lifting of the Media Rating Council’s advisory against transacting…
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I’ve been called a baby in the digital media space, but at the ripe old age of 33, I remember not only life without the Internet, but also those dark days in the pre-cable era. In 1990, my father hooked up our 86/88 PC to a modem to communicate with…
Read MoreAs we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.There’s a reason why you’ve seen Julian Zilberbrand sounding off at…
Read MoreThirteen years ago, Dennis Colon took a job at Conde Nast that no one else wanted. Now as Senior Director of Revenue and Advertising Operations, he’s a major force in the sweeping changes that have shook up the media giant’s revenue business in the last few years. In the video…
Read MoreWith 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of topics – most notably, audience extension. Not only has he witnessed ops’ transformation from cost center to…
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Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In fact, let’s get past the video stream – in-stream video ad inventory is limited namely because premium video…
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