As we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.
Barbara Healy, Senior Vice President, Digital Advertising Operations at Tribune Digital/Tribune Publishing, knows a thing or two about the industry. Having been in ad operations, and at Tribune, for more than a decade, Healy has bore witness to many of the developments that have helped change the inner workings of the ad operations world.
During our first Publisher Forum of 2014 in New Orleans, we honored Healy with our Digital Media Leadership Award for her pioneering work in the industry. And, a winner she is – Healy was also recently recognized by the National Association of Professional Women (NAPW) for her leadership in publisher advertising and operations.
In the above video, shot during Publisher Forum New Orleans, Healy details a consumer-driven future for ad operations, and highlights why data – but not just any data, marketable data – will continue to empower advertisers. Take a peek.
You can also catch Barbara Healy at this month’s Publisher Forum in Columbia Gorge, where she’ll lead a discussion on the important, but often overlooked task of mapping out processes for ad ops teams. Her session will kick off a new AdMonsters initiative to help publishers evalutate and compare department processes, from sales to billing.
Don’t miss this important session and others at Publisher Forum, it’s not too late to register. Reserve your space today to join ad ops’ brightest leaders.