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Think Tank

Evolution of the Ad Product Suite

What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an…

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Pubs Want SSPs to Offer More Reporting and Advocacy

As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting,…

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Pubs Want More Financial Assurances From SSPs

As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain…

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Publishers Prep Post-Pandemic Ad Product Evolution

One day, hopefully in the not too distant future, the Pandemic will meet its bitter end. But until then, publishers are adapting to the new normal and steadily planning for that fateful day. For now, they’re living in the era of the pivot, where the most promising path to revenue…

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How the Pandemic Got Ad Ops and Sales to Cozy Up

Historically, the relationship between ad ops and sales has been labeled with an “It’s Complicated” status. But since the pandemic, the relationship between ad ops and sales has become far more collaborative. Now, the two teams are coming together to rethink and revise their processes, client approaches and even their…

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Pandemic Pushes Self-Service Ad Platform Adoption Forward

It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…

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