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Think Tank

The Next Phase of Consent

In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.

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You Gotta Sell Self-Serve

It’s Think Tank season for AdMonsters and this past week we caught up with a number of publishers to talk through a range of topics thanks to ADvendio. The pubs that joined us were what I would classify as mid-sized publishers–their operations teams are relatively small. It was interesting to…

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Pubs Extol the Upside of the Pandemic

After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…

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