AdMonsters is thrilled to unveil the launch of the AdMonsters DreamTeam, an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.
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Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product…
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In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Regulators across the globe are doing all they can to stop the dominance, of course, but Big…
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While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media. According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers…
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Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
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While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
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With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.
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The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.
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Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience.
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