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PubForum Prep

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PubForum Prep: Driving Revenue Through a User-First Mindset

When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users don't want anything getting in the way of the content they crave.…

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PubForum Prep: Monetizing Podcasts

By this point, it's pretty common for media companies to include podcasts in their bag of tricks. This is true regardless of what a publisher's core competency is--podcasts are part of the mix even if the company's roots are in print/text or broadcast/video. It's easy to understand why: Podcasts are…

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