Lotame's latest “Beyond the Cookie” report is out. There’s so much uncertainty and concern is high on all levels. Key reports findings include: Forty-eight percent of publishers predict a downsizing in workforce due to third-party cookie deprecation.
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Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P) data as one reason for advertisers’ reluctance to buy-in. During a recent AdMonsters Revenue Strategy Session, Calkins and Jana…
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Now that third-party cookies are going to take a little longer to expire and Google’s FLoC Origin Trials have sent the tech giant back to the drawing board, a lot of publishers are thinking they can start resting on their laurels. That would be a big mistake. There’s actually no…
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We're seeking insight into your experience with in-app ad quality for an upcoming Playbook, with the support of GeoEdge. We're diving into the current state of in-app ad quality. and we'd like to learn how your team is prioritizing ad quality challenges this year. In return, we plan to provide…
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A new study released by AAX: Why Block Ads? Behind User Reasons and Motivations, sifted through years of data on internet behavior collected by GlobalWebIndex (GWI). The goal? Getting to know more about ad filterers, a large demo defined by GWI as “selective ad-blocking users” a.k.a. folks who have installed…
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In a cookieless, privacy-centric future, you need to focus on first-party data. But focusing on first-party data is a broad statement that can easily leave you asking what exactly does that mean we should do? There are 6 steps to making sure your organization is able not only to function…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
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Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web…
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
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Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use cases, readiness at scale, and ending support for third-party cookies. Chrome will continue to update…
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