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Private Marketplaces

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Rethinking the Ad Server

“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising…

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Native in the Walled Garden: Native PMPs Take Root for CafeMedia

The combination of private marketplace deals and a native ad strategy together sounds like a clear winner for publishers. It’s the digital media equivalent of a Scrabble double word score, or dropping the chocolate in the peanut butter, or the falafel burrito on the menu at a little Mexican/Middle Eastern…

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Leash the Beast: Automating Programmatic Reporting

While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds. Recent evolutions in programmatic have improved publisher relationships with demand partners and succeeded in bumping up CPMs and overall…

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The Hot Tip on Programmatic: A Trend Report With Index Exchange’s Lizzie Komar

Here at AdMonsters, we often think of ourselves as the TMZ of the digital advertising world. No, we don’t stealthily follow around the digital directors of media companies to catch them in compromising positions (and if we did, you couldn’t prove it), but we are on top of every trend…

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Hugging the Publisher Yield Curve: A Conversation With Lorne Brown of Operative

Yield strategists… Are they actually sorcerers? Because bringing together a slew of seemingly disparate revenue channels while also breaking them into functional units in order to optimize revenue sounds like some kind wizardry beyond the realms of science. Impossible, you say? No, it’s not magic, Operative CEO Lorne Brown explains…

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Pulling the Lever on Political Programmatic: A Conversation With OPS Speaker Eli Kaplan of Rising Tide Interactive

Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with which campaigns have been pushing out their messages. But just so you know, political advertising…

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Breaking Out of the Two-Class System: Talking Holistic Yield Management With LiveRail’s Vijay Balan

Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory allocation is real, oh-so-real, and it’s referred to as holistic yield management. I know that…

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