For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for…
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HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what…
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Consumers demand more control over their data, and streaming platforms are listening. Whale TV’s Chris Hock and OneTrust’s Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV.
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Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
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While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the…
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With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal…
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The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services. TMB’s Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift.
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Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing…
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The holiday season is a crucial time for retailers and advertisers. However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. The key to success is creating great user experiences and capturing genuine user attention.
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