Hard work makes art In Seattle last week I had the opportunity to meet a minor hero of mine: Jon Rimmerman, founder of Garagiste Wine. Jon's business is nothing short of amazing, but the main reason I wanted to meet him is simply because of his writing. Jon's offers (which, by the way,…
Read More
I’ll share a guilty pleasure that few people outside digital advertising will understand: with the release of every new cutting-edge gadget, I can't wait to see the amazing advertising that is certain to follow. You readers know what I’m talking about: remember the True Blood ad on the iPhone, complete with…
Read More
Mobile ads have been a hot topic of discussion in the ad tech space for a while now, but with little consensus on how they should be monetized. Banner ads are simply not getting the job done, causing the industry to rethink their approach to mobile and find creative ways…
Read More
TV Everywhere- the ability to watch any televised program at any time on any device- isn’t a matter of ‘if’ anymore but rather a question of 'when' once you consider the evolving viewing habits of US consumers and the changing dynamics of the pay television business. The ‘when’ for TV Everywhere becoming a mainstream…
Read More
Perhaps only the speed of light rivals people's ability to buy the latest gadget with a screen and use it to connect with the world digitally.Consumers didn't know they needed phones that could connect to the Internet, but now 51.3% of the total UK mobile audience use a smartphone as…
Read More
The momentum behind multi-screen media is building. Consumers who interact with at least two screens at a time have now reached a majority, and that is seen by many as a tipping point for digital media strategy to shift accordingly. Advertisers are showing increased interest in executing campaigns across screens.Now,…
Read More
We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich media (Flash) creative on your finicky, non-flash enabled devices. As these devices – let’s be honest, most…
Read More
The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
Read MoreAnyone who has been working in mobile advertising for any significant amount of time could easily count enough ‘revolutions,’ ‘Year(s) of Mobile,’ or 2.0 moments to need both hands. For the most part, these innovations and moments have resulted in stunning capabilities but very little ROI growth. This is because…
Read More
Now more than ever before, connected devices represent a huge opportunity for brands to engage with consumers. The question for brands is: how they can harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively? Understanding how these devices are being used, how…
Read More