Supercharging Creative Strategies with AI: Top Takeaways from IAB Connected Commerce Summit
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
Read MoreEverything about:
Creative
How Contextual Analysis Shapes Political Campaigns: Insights from GumGum’s Hailey Denenberg
GumGum’s latest analysis reveals how contextual advertising tools reshape political campaigns by uncovering significant media trends and sentiment shifts, offering strategic insights for tailoring messaging and targeting.
Read More
Yahoo DSP Does it Again: Hits the Bullseye With Yahoo Creative
As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
Read More
AdMonsters Announces Inaugural 2024 Dream Team Picks
AdMonsters, the go-to industry resource for the advertising and revenue ops community, is thrilled to reveal its inaugural AdMonsters Dream Team picks. The Dream Team shines the spotlight on brilliant minds and visionary leaders within ad operations and revenue optimization.
Read More
5 Key Takeaways from IAB #TechLabSummit Day 1
Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher's sharp wit on tech's progress.
Read More
AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI
Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech savvy…
Read More
Why CTV May Decide Who Wins the White House – and the Fate of the Medium
Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.
Read More
Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement
Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest…
Read More
Shattering the Grass Ceiling: Navigating the Haze of Cannabis Ad Regulations
In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily (MJBizDaily), cultivates a unique blend of compliance and creativity. Balancing on the ever-shifting ground of advertising rules, Lavin's savvy lies in her ability to grow MJBizDaily's reach while…
Read More
Putting Users in the Driver’s Seat: How Ad Filtering Increases Revenue
Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo's ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction…
Read More