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Project Crosswalk: IAB’s Guidelines for CTV Privacy Compliance

IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…

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PubForum Miami: LiveRamp Preps Pubs for Post-cookie Era

Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should…

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Solving the Long-tail’s Addressability Issue

Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges.

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5 First-party Data Strategies For Publishers in 2023

Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.

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