GLAAD's 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
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Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?
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The ad industry talks a big game about supporting journalism. Still, at IAB ALM’s "Spotlight on News" panel, media leaders laid out the real barriers—brand safety fears, an outdated approach to metrics, and a lack of swagger.
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As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in…
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The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to…
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In the past year, The Independent experienced a 120% increase in reader engagement and 50% increase in U.S. readership. What's the secret? The Independent creates a trusted, curious audience at the right moment.
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Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising.
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Explore how bid shading in political advertising affects publishers' revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.
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