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ChatGPT: The Virtual Assistant for Ad Ops Daily Tasks

In his session at PubForum Coronado, Jared Collett, Sr. Director of Ad Operations at Major League Fishing, defined ChatGPT as an AI language model developed by OpenAI. While experts still have a lot of experimentation, testing, and regulation ahead for ChatGPT and other generative AI applications, the benefits are undeniable. 

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Safe GenAI Chatbots, Safe Reputations: Spectrum Lab’s Ryan Treichler Talks Fine Tuning, Reinforcement Learning, and Guardrails

As publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses…

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