Advertisers miss out on reaching engaged, high-value audiences by fearing news content. Washington Post's Jana Meron explains why it's time to rethink brand safety in news advertising.
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Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by…
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How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
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Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
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Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
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This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities,…
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As Google's Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular,…
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Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.
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In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and…
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