According to LiveIntent's new study, retail media is on the brink of a significant growth phase. They surveyed over 200 U.S. marketers to analyze their experiences with retail media networks.
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At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum. Williams will share how ForbesOne is revolutionizing how the publisher uses AI and machine…
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2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher attention rates with Innovative Ad Formats & Ad Placements to harnessing the power of their first-party data to leaning into Indirect Monetization partners and ensuring…
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Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
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When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.
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Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.
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The IAB created the Retail Media Buyer's Guide to address these issues. But as Retail Media has emerged as a robust privacy compliance tool, we know the medium is here to stay. It is now up to key stakeholders to collaborate to ensure RMNs benefit all involved parties.
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