Welcome one and all to this year’s only Publisher Forum in stunning Vienna. We have a fantastic lineup this year across three days of insight and peer-to-peer discussions. We’ll be keeping you up to speed as best we can with the live blog so keep an eye right here and…
Read More
With this year's only European Publisher Forum rapidly approaching (June 17-20) US Editor and Led Zepplin enthusiast Gavin Dunaway sat down with one of our fantastic keynote speakers – Paul Valerio, Principal at Method – and picked his brains on what he'd be covering in Vienna. Have a read below…
Read More
This industry of ours does not just lend itself to creativity and innovation – it craves it. This is our very lifeblood and it’s what makes digital the most fast paced, innovative and ultimately lucrative side of the advertising industry.But when looking for creativity and innovation far too often we’ve…
Read More
'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…
Read More
We're always looking to inform the AdMonsters Community of events and meets that are happening out there that could help drive the industry as a whole forward. VideoNuze 2012 Online Video Advertising summit is the can't miss New York event for anyone looking to learn best practice from those in the…
Read More
Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
Read More
Go in-depth and learn from those in the know when it comes to new metrics and Viewable Impressions at this year’s only European AdMonsters Publisher Forum. As the digital marketing industry continues to grow the discussion around the metrics we use and deliver to clients have come under the microscope…
Read More
Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
Read More
Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
Read More
We're very close to kick-off here at OPS Week NY. Some of the brightest minds in the digital ad space are currently milling through the doorway into the impressive space that is 82 Mercer right in the heart of Soho.Looks like we're all set for a day of stellar peer…
Read More