Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with mature data collection as well as solid technology infrastructures will find themselves in a prime position to rake in revenue on a more privacy-centric internet.
In this webinar, BuzzFeed and Permutive talk through how they have worked together to tackle this challenge and unlocked significant scale and data driven-revenue.
View the presentation here.
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