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PubForum Profiles: Dennis Colon, Condé Nast

Thirteen years ago, Dennis Colon took a job at Conde Nast that no one else wanted. Now as Senior Director of Revenue and Advertising Operations, he’s a major force in the sweeping changes that have shook up the media giant’s revenue business in the last few years. In the video…

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PubForum Profiles: Kerel Cooper, Advance Digital

With 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of topics – most notably, audience extension. Not only has he witnessed ops’ transformation from cost center to…

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#OPSPOV: Video Beyond the Stream

Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In fact, let’s get past the video stream – in-stream video ad inventory is limited namely because premium video…

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How Video Becomes the Champion of Mobile Revenue

Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and…

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The Best of AdMonsters 2013

If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…

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VPAID Errors and Other Pitfalls of Programmatic Video

“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…

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Media Working: OPS NY 2013 Live Blog

We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…

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Top 10 Must-See Ad Week Sessions for Monsters

Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official guide to Ad Week is 263 pages long (warning: it's full of ads) and the mobile app is…

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Video Ad Summit: Measurement’s Come Far, Still Must Travel

Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At VideoNuze’s Online Video Advertising Summit, participant after participant illustrated why these are digital video’s halcyon days – in particular, because of the…

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