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video viewability

Open Video Viewability: One Code to Assess Them All?

“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…

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