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TripleLift

TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend

By Lynne d Johnson January 05, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.

Popular Demand: How Yield Management Can Attract New Buyers, Higher CPMs View Documents Log Edit Track

By Brian LaRue November 19, 2015

If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to. The VP, National and Emerging Sales at the Star Tribune Media Company helped lead…

Navigating Political Ads for the 2024 Season

November 22, 2023

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Navigating misinformation and disinformation will be a key challenge this election…

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