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transparency

Blockchain Leads the Transparency Brigade: Lucidity’s Miguel Morales

During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…

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FBI Brings Gun to Advertising Knife Fight

Speaking of transparency—or the lack thereof—plenty of questions linger around the FBI raiding a major holding company's offices as it steps up its investigation into rebates and kickbacks in digital advertising. Gabe Greenberg suggests that if we're going to circle the wagons as the g-men close in, the industry should…

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The “Truth” About Blockchain (Part 2)

Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of…

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