During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit." Tech startups are finally deploying actionable and scalable solutions to a variety of problems, meaning you don't look hip at parties now when you scoff at blockchain. One…
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Were you worried that blockchain was all hat and no cattle? Look again—the decentralized ledger is disrupting the payments landscape while also overhauling reconciliation. At the same time, Senior Editor Lynne d Johnson points out a huge (but surmountable) challenge: speed.
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Speaking of transparency—or the lack thereof—plenty of questions linger around the FBI raiding a major holding company's offices as it steps up its investigation into rebates and kickbacks in digital advertising. Gabe Greenberg suggests that if we're going to circle the wagons as the g-men close in, the industry should…
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Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
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To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look…
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Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of…
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"Blockchain" is a buzzword, and buzzwords are wont to be misused—so be careful whose promises you believe. Gabe Greenberg advises us that while blockchain for advertising holds loads of promise, no company is applying it at scale... yet.
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We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group catches us up on where we've been, and what's changing today.
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Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…
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Ads.txt landed in the digital media world circled by a lot more confusion than you'd expect from a text file. Although the goals of rendering domain spoofing worthless and cutting down on arbitrage were quite noble, the approach was almost too simple for an industry that revels in complexity. Fortunately, the folks at…
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