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The Engagement Light at the End of the Viewability Tunnel: A Conversation With Theorem’s Dominic Finney

Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic Finney about differences in viewability between North America and Europe, how publishers can avert the effects of divergent measurement methods…

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