The Guardian US Archives

#PublisherPOV: Bridging the Gap Between Sales and Ad Ops With Luis Romero

By Lynne d Johnson February 29, 2024

We took a peek behind the curtain of one of our PubForum Austin keynotes Luis Romero, SVP, Head of Sales North America, The Guardian US. In this Linkedin Live recap, Romero discusses how sales and ops can mutually benefit from one another.

The Guardian US Reveals Its Content and Revenue Diversification Strategy

By Andrew Byrd February 14, 2024

At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…