In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…
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We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start. In an ideal world, your ad will be seen by real people alongside…
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Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…
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(AdBeeler is a monthly column from AdMonsters' Chair and PubForum legend Rob Beeler.) Get ready to add a new phrase to your ad tech lexicon: TAG Certified Channel. Remember the beginning of 2017? If a full flashback on the events of this year is too painful, I’ll remind you that…
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For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.Funny how quickly things change. As increased spend hits digital channels…
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