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sustainability

In the Spotlight: AdMonsters’ Keynotes of 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.

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Media Sustainability: What’s in it for Publishers?

Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.

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How Marketing Can Help Brands Tie Purpose to Profit

Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…

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A Path to Net-zero for the Digital Advertising Sector

The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big?  About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…

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