Everything about:

sustainability

Media Sustainability: What’s in it for Publishers?

Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.

Read More

How Marketing Can Help Brands Tie Purpose to Profit

Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…

Read More

A Path to Net-zero for the Digital Advertising Sector

The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big?  About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…

Read More

What Is IAB Tech Lab’s ‘Green Initiative’?

The IAB Tech Lab has committed to publishing programmatic best practices alongside their quantified carbon impact from sustainability vendors like Scope3 and Cedara.IO, who are part of the working group. To educate the industry, we will publish benchmarks using existing data on supply paths. In the future, we will update…

Read More

Ad Tech’s Journey to a Sustainable Programmatic Supply Chain

Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…

Read More