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Family Matters: Unlocking the Co-Viewing Goldmine

Future Today's Vikrant Mathur and Jennifer D'Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

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Big Takeaways From Cynopsis’ 5th Annual Big TV Conference 2023

During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…

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How Can Ad Ops and New Media Players Eliminate Inefficiencies?

We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.

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