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Let’s Talk True Partnerships

Remember the Sizmek debacle? This awkward state of affairs really got me thinking about the word “partnership” and how disposable a word it has become in our industry, says AdMonsters Chairman, Rob Beeler. Someone can have 10-to-15 header-bidding “partners,” but all that means is you’ve got contracts with that number…

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Publisher Headache – Living Small in a Big Company

 For those of us in the digital advertising world, there is little doubt that everyone and anyone will be consuming content digitally in the near future. Devices will proliferate, advertising dollars will shift, and at some point, magazines and newspapers as we know them will decline. Today content lives in multiple…

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