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A Salute To Out of the Box

Editor's Note: This blog article originally appeared on the Unicast Blog.Our clients are always in search of the next big thing, the out-of-the-box solution that will make a big impact. I’ve seen some great out-of-the-box executions both from our internal clients and out there on the web as a regular…

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Thoughts on US Publisher Forum XXII in New Jersey

Last week the AdMonsters descended on the land of Bon Jovi and Springsteen ready to "embrace their inner jersey" as well as, you know, talk about topics important to ad operations. And believe me - there is a lot to talk about. Let's get down to business and recap some…

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Can you offer your clients deep ‘engagement’?

Editor's note: Originally posted on the Operative Blog.That seems to be the latest measurement buzz word.  Now…let me ask in a different way. Can your Ad Sales and Ad Ops teams scale to achieve the NEW technical demands of media buyers?In 2010, digital publishers in the US and Europe that are…

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