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mobile privacy

Cracking Mobile: A Guide to Mobile Malvertising

Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…

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Mobile Trust: Build It, and They Will Come

Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group forecasts mobile phones will overtake PCs as the most common web access device worldwide within the next…

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MMA Aids Developers With Privacy Policy Framework

The Mobile Marketing Association has issued the final version of its Mobile Application Privacy Policy Framework to assist mobile app developers and publishers in writing privacy policies and informing users about data collection and usage. Developed by the Privacy & Advocacy Committee (co-chaired by Alan Chapell, President of Chapell &…

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