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Mobile Advertising

Putting Money into the Mobile Wallet

A new patent by Apple promises to bring a challenge to ever-developing NFC technology, but is it too late? NFC has been in the news for ages, but it hasn’t fully taken off. It was disappointing when the iPhone 5 didn’t come NFC-enabled, but the technology itself has some kinks…

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The 6 Letters Holding Back TV Everywhere

TV Everywhere- the ability to watch any televised program at any time on any device- isn’t a matter of ‘if’ anymore but rather a question of 'when' once you consider the evolving viewing habits of US consumers and the changing dynamics of the pay television business. The ‘when’ for TV Everywhere becoming a mainstream…

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99 Problems, and the GIF is Still One

We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich media (Flash) creative on your finicky, non-flash enabled devices. As these devices – let’s be honest, most…

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How Consumers Are Driving a New Acceptance of Mobile Advertising

Anyone who has been working in mobile advertising for any significant amount of time could easily count enough ‘revolutions,’ ‘Year(s) of Mobile,’ or 2.0 moments to need both hands. For the most part, these innovations and moments have resulted in stunning capabilities but very little ROI growth. This is because…

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Q & A with Noah Elkin, Principal Analyst, Mobile at eMarketer

This exclusive AdMonsters content is brought to you by OPS Mobile. OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held…

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Moving Mobile Forward: Q&A with Mihael Mikek, CEO of Celtra

  In this AdMonsters OPS Mobile Exclusive, AdMonsters connected with Mihael Mikek, CEO and founder of Celtra, to discuss the current challenges facing the mobile industry and the future of mobile as he sees it.  Mobile advertising – What are some of the biggest challenges?The biggest challenge of mobile advertising…

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Mobile Today: Time to Explore, Experiment, and Evaluate

AdMonsters connected with Jo Rabin, Director of MobileMonday London to get his take on the state of mobile advertising. Jo will analyze current mobile trends and discuss successful strategies for mobile in his keynote, "Mobile Is Not the Future. It's Now." at the upcoming AdMonsters Publisher Forum in Oxford from…

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Moving to the Mobile Web

This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York.   AdMonsters caught up this week with Elena Perez of Medialets, one of our Keynote Sponsors for AdMonsters OPS…

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Mobile industry moves to earn its place at the top table

This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…

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Mobile Video Advertising: Today and Tomorrow

Given the immense popularity of video streaming on mobile devices, mobile video ads will certainly play a large role in shaping the future mobile advertising landscape. In this AdMonsters OPS Mobile exclusive blog post, NBC Universal's James Gaffar discusses the current state of mobile video and the steps needed to…

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