The Programmatic Pub Tech Partnership That Paid Off
How Hearst Newspapers and Aditude modernized ad ops, unified data, accelerated decisions, and turned collaboration into revenue results.
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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals
The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.
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Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead
During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at…
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Celebrating Hispanic Heritage: Hearst’s Lacey Gutierrez — Advocating Privacy in the Media Landscape
Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst.
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PubForum Keynote Rachael Savage Leans Into Curiosity and Curating Connections
At PubForum, in Coronado Island, California, August 6-9, she will participate in a keynote chat — Growing Your Career Through the RevOps Ranks — alongside her former colleague and now friend, Brooke Edwards-Plant, VP, Global Ad Operations & Revenue Platforms, Condé Nast, highlighting the importance of networking and relationships and learning by doing.
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PubForum Coronado Preview: w/ Rachael Savage and Brooke Edwards-Plant
AdMonsters hosted a Linkedin Live with Rachael Savage, SVP of Ad Revenue Operations at Hearst, and Brooke Edwards-Plant, VP of Global Ad Ops and Revenue Platforms at Condé Nast, in preparation for their PubForum Coronado Keynote, “Growing Your Career Through the Rev Ops Ranks."
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Hearst, DailyMail.Com, & Nexstar Digital Layout Their Digital Advertising Keys to Success
Hearst, DailyMail & NextStar Digital outlined their first-party data practices and strategies for working with sales and editorial to diversify revenue. They also shared their predictions for publishers' for 2023 and beyond.
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Strategic Video Advertising: Q&A with Richard Swan, Hearst Magazines
At the upcoming AdMonsters Vienna Publisher Forum, Richard Swan, Head of Advertising Operations at Hearst Magazines, will discuss the challenges and opportunities of video advertising. We caught up with Richard today to kick off a conversation about his experience in video advertising at Hearst and to get his opinion of…
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