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first-price auctions


Invasion of the First-Price Auctions

With all the hubbub about first-price auctions taking over the real-time bidding ecosystem, I don’t think there’s been enough talk about why the second-price auction is currently the standard bearer. That’s why I was exhilarated when Univision’s Eyal Ebel brought the point up at our recent Meetup on the current…

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