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deterministic IDs

How Will an Entire Industry Unlearn Ad Tech 1.0?

"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…

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AdMonsters Playbook: Cross-Channel Data

As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose. For digital publishers, it's been a bit more of a pain. Publisher audiences are consuming content on a wealth of…

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