Everything about:

ChatGPT

Newsrooms Beware: ChatGPT Lies. Its Apologies are Lame but Insightful

By Susie Stulz May 12, 2023

I’ve read the hype; ChatGPT is supposed to be better than Google Search, right? Why go through the bother of searching, clicking on a bunch of articles, comparing multiple sources, and synthesizing what I read when ChatGPT can do that for me in one simple step? It has been a…

What Is Generative AI and How Is It Changing the Advertising Ecosystem?

By Andrew Byrd May 01, 2023

In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…

How Bad Ads Affect Consumer Perception of Publishers

May 31, 2023

Is there a connection between bad ads and media distrust? How does seeing bad ads affect consumers’ perception of the sites and apps that display them? Specifically, we wanted to understand: Do bad ads prompt users to leave a news site or app? Do they report those poor experiences to…

View all playbooks...

Our subscribers are digital media and advertising technology leaders.