business intelligence Archives

Only 22% of Adops Teams Say They Have Access to a Wealth of Data and Insights

By Susie Stulz April 25, 2023

AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product,…

AdMonsters Playbook: AdOps Are Rock Stars. Are Sales Teams Taking Advantage of Their Stardom?

By Susie Stulz March 27, 2023

How widely is contextualized AdOps data shared with sales and ad product teams? Have publishing organizations succeeded in digital transformations, or are they still struggling with silos that ultimately inhibit a more robust monetization strategy? To answer these questions, we surveyed 136 people who work in digital publishing in an…