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bot traffic

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The Buy Side Gotta Check Itself

Last week a lot of my industry connections passed around the Buzzfeed story, “Attack of the Zombie Websites,” about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…

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TAG,​ ​You’re​ ​It:​ ​Beyond​ ​TAG​ ​Malware​ ​Scanning​ ​Guidelines

When​ ​the​​ ​​Trustworthy​ ​Accountability​ ​Group​ ​(TAG)​ ​released​ ​its​ best practices​ ​for​ ​malware scanning​​ ​in​ ​October,​ ​anyone​ ​seeking​ ​a​ ​more secure advertising supply chain would have been eager to read through the first-of-its kind, 16-page document. ​In a quest to outline basic malware scanning processes,​TAG​ ​delivered ​plenty​ ​of​ ​suggestions​ ​about​ ​when​…

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