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Merry-Go-Round Scheme Conceals Ads for Consumers and Brands

By Susie Stulz May 30, 2024

HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism.

Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution

By Andrew Byrd October 21, 2023

The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?