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arbitrage

If the Shoe Fits: Complex Networks Runs With a Different Revenue Model 

“We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his Ops 2019 Leadership Forum keynote address, “Getting Out of Our Own Damn Way,” on Monday, June 3, Antoniello will host a no-holds-barred conversation about how programmatic…

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What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…

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The End of Arbitrage? A Look at Ads.txt

Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at least it is if you really need to turn the word “ads” into an acronym in this industry.On…

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Stop Buying Video on the Open Exchange: Part II

Read Part I of this two-parter here.If you recall from Part I of this series, we'd been talking about how arbitraged video impressions are bad. There are a number of reasons why arbitraged video impressions suck from the buy-side perspective:1. Most obviously, they make the same ads cost more than…

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Stop Buying Video on the Open Exchange: Part I

If you’re a marketer looking to send the right ad to the right person in the right place, programmatically buying online video ads on the open exchange is a monumentally stupid move. If you’re a brand trying to advertise that way, you’re wasting much, if not most, of your ad…

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What’s In Your Header? Blowing the Hinges Off Header

As header bidding has caught on, publishers just can’t get enough of that demand and revenue from header partners. But so far, a lot of pubs have hit a certain ceiling in header regardless. It takes time and effort to integrate header partners in-house. Integrating a wrapper solution can help…

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