Publishers like SANDOW Media are using LiveIntent's Native Ad Blueprints to leverage their first-party audience data to build scalable ad sales programs around premium ad packages that resonate with their audiences while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising.
Read MoreAdMonsters September 10, 2021 Can SSO Bring the Advertising Ecosystem Together? A Q&A With Mediavine’s Jordan Cauley Single Sign-On solutions are an open web tool that’s gaining massive ad tech support. But one of the major barriers to any cookieless solution reaching scale is consumer consent fatigue. That's why Criteo,…
Read More
September 08, 2021 The Duopoly in Hot Water With Sen. Warren Nielsen TV Accreditation Gone Bye Bye Is Apple Making Additional Concessions? Google and Facebook on Sen. Warren’s Naughty List Image by Jill Wellington from Pixabay Sen. Elizabeth Warren is coming after Google and Facebook hard, writing a letter to…
Read More
Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…
Read More
Now that third-party cookies are going to take a little longer to expire and Google’s FLoC Origin Trials have sent the tech giant back to the drawing board, a lot of publishers are thinking they can start resting on their laurels. That would be a big mistake. There’s actually no…
Read MoreAdMonsters September 2, 2021 Google's SSP Security Violation Rate Slips AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings.…
Read More
September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
Read More
1:00 PM ET Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving…
Read MoreAdMonsters August 27, 2021 Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …
Read More
We're seeking insight into your experience with in-app ad quality for an upcoming Playbook, with the support of GeoEdge. We're diving into the current state of in-app ad quality. and we'd like to learn how your team is prioritizing ad quality challenges this year. In return, we plan to provide…
Read More