AdMonsters Meetup: The Multiscreen Frontier
Join us for cocktails and ad operations talk at Microsoft.
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AdMonsters Meetup: Extension Initiation
Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.
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OPS V
OPS is a unique opportunity to unlock how online media really works, and find solutions to today’s most important challenges in online advertising. Taking place June 10 in New York, OPS is where ad operations and media technology leaders meet, develop best practices and work together to solve today’s most…
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The Ad Ops Investment: An Interview With OAO
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO) have taken on – and they have to do it well enough to be profitable and grow as a company. While…
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Publisher Viewability Litmus Test
Viewabilty has been a big topic at AdMonsters events since the term came onto the scene. When the MRC recently rescinded its advisory against transacting on a viewable basis, we wanted to know how much it would affect publishers right then—and in the future.We conducted a survey of ad operations…
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#Awesome Should Be Your Top Priority
Many of you know that I’m an avid kitesurfer. Like many other activities, kiting remains a bit opaque to those who haven’t tried it. You see people from far away getting pulled along by giant kites, and you think: wow, that looks "crazy", "scary" or "wild", but it's hard to…
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AdMonsters Meetup
Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.
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#OPSPOV: ReactX Addresses Programmatic’s Creative Conundrum
“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave – there’s no money in them; the brands don’t want to use them; and publishers are getting rid of…
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#OPSPOV: TRUSTed Interests and Steps Toward Data as Currency
Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of buying access to media. Heady stuff, I know, so let me break it down.Whenever anyone calls…
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#OPSPOV: Rubicon Goes Public, Viewability’s a ‘Thang’
I returned to NYC from ad:tech San Francisco with a lot of story ideas and a nasty case of bronchitis. What a week to get stuck on the sidelines (i.e., in bed, wheezing): first, Rubicon Project, which kindly sponsored our San Francisco Meetup and a good majority of my coughing…
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