AdMonsters Meetup: Extension Initiation

June 26, 2014


Extension Initiation: Learn How Pubs Got Their Programs Rolling

You might have noticed audience extension popping up increasingly as a line item in RFPs – an Audience Accelerator-Digiday survey from last year found 50% of publishers are offering extension while 54% of advertisers are planning to boost their extension budgets. Jumping on the audience extension train requires more than just adding a line item – at AdMonster’s Meetup, Thursday, June 26 at 5:30 p.m. at Trulia’s San Francisco offices (116 New Montgomery St., Floor 9), representatives from Trulia, CBS Interactive and RGM will share the strategies and tactics that helped them launch their extension programs.

Sponsored by Audience Accelerator, we invite publishers and agencies to come and discuss partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization. Afterwards, network with your peers on the supply and demand sides over drinks and tasty morsels.

And hey – before you come, prep with AdMonsters’ latest playbook, “Putting Audience Extension Into Action,” as well as our wealth of materials on the topic here

5:30 p.m.: Doors Open, Drinks and Networking

6:15 – 7:00 p.m.: Panel Discussion

7:00 p.m. – 8 p.m.: Drinks and Networking


 Frances Lisner

 Director, Ad Operations, Trulia

Frances Lisner joined Trulia in late 2013 to lead the high performing, hard working and fun loving Ad Operations team.  At Trulia, Frances oversees the systems, processes and people responsible for direct ad campaign delivery & optimization and indirect fulfillment.  Over the past 10 years, she has worked to build, deliver and optimize digital ad sales solutions at a variety of publishers.  Previously, she’s held senior roles in Ad Operations and FP&A at various digital publishers including EverydayHealth, NBCU and Fox News.

Frances earned a bachelor’s degree in Biomedical Engineering from Columbia University.  When she is not sporting Trulia green, she enjoys traveling and road racing, often combining the two in some high-speed adventures. She lives with her husband, near the beach on Long Island.

Matt Kyme

Manager, Ad Operations, Trulia

Matt Kyme came to Trulia in January 2012 as Manager of Ad Operations.  An 11 year veteran of the Ad Ops space, he has worked for a variety of publishers, from startups like to larger publishers like Rentpath and Cox Media.

At Trulia, Matt manages the Indirect sales channel, handles all ad network ad tag configuration and onboarding new platforms.  He is a graduate of the University of Florida, where he a received a Bachelor of Arts in Business Administration. Born on Long Island, Matt has recently moved back to New York after a long sojourn in the South.


Kevin Donato

Senior Vice President, Publisher Relations, RGM

Kevin Donato joined RGM Group in 2011 as Vice President of Advertising Sales for RGM’s exclusive representation of He has over 16 years of Digital Media Sales and Management experience having worked for well-known companies, including and Travelocity.

Kevin manages all U.S. and U.K. publisher relationships and develops the strategy for expanding RGM’s publisher partner portfolio. He proudly served in the United States Air Force and attended University of Iowa for a Bachelor of Arts in Business Administration and Marketing. 





What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies.

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

News & Updates

Thanks for coming out to Trulia! Join us at these upcoming AdMonsters events:

August 17-20 – Publisher Forum – Columbia Gorge, Wa.

Oct 16 – OPS – Munich

Oct 19-22 – Marketing Ops/Tech Summit – San Diego, CA

Oct 22-24 – Media Analytics Summit – San Diego, CA

Nov 11 – Screens – London

Nov 9-12 – Publisher Forum – Austin, TX


Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.



Audience Accelerator – effortlessly scale your audience with spectacular results.

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