The Multiscreen Frontier
Tablets, smartphones, smart TVs, oh my… Everywhere you look there’s another screen where your advertisers want to reach their audience. Getting content and creative to the eyeballs in front of each of these screens can be difficult enough, but connecting campaigns and data across devices is a whole other can of worms. In an efficient manner as well? Oy vey.
At 5 p.m. on Wed., June 25 at Microsoft’s NYC offices, Microsoft’s John Piontkowski, OMD’s Jeff Minsky and Merkle’s Megan Pagliuca will detail trials and successes in streamlining multiscreen advertising sales and operations while delivering true cross-screen performance. If you’re a publisher or agency revenue professionals, share your own experiences or just soak it in, and then network with your peers over drinks and hors d’oeuvres.
John Piontkowski, General Manager, East Region, Microsoft Advertising
John has over 20 years of professional sales and sales management experience in technology and digital media. He has been part of the Microsoft organization for over 10 years.
In his current role, John manages an advertising sales team in New York. His team has both Agency and Client direct accounts servicing multiple verticals including Financial Services, Entertainment, CPG and Technology. His team of 7 sales professionals is responsible for selling all aspects of Microsoft Advertising’s solutions including search and display to strategic accounts such as American Express, E*Trade, Warner Brothers, Discovery Channel, Colgate, and Dell Computer Corporation among others.
Prior to moving over to the digital advertising division, John was part of the Enterprise and Partner Group at Microsoft. He sold software solutions to fortune 500 companies focused on e-commerce, business intelligence and corporate intranets.
John has his Bachelor of Science in Business Administration from Villanova University. He is based in New York City and resides in Connecticut with his wife and two children.
Jeff Minsky, Director of Emerging Media, OMD Ignition Factory
Jeff Minsky is director, emerging media at OMD Ignition Factory, bringing education and guidance to clients navigating the tumultuous waters of the transition from an analog linear media world to a fragmented digital, interactive media world. Minsky also sits on the AAAA Digital Video Innovations Committee and was an honorary board member of the MMA in 2010.
A native of Dallas, Texas, Minsky attended Yeshiva University, graduating with a B.A. in economics and an A.A. in Hebrew Literature. In 1989 he joined DeWitt Media (now Optimedia) working on Pearle Vision, Hebrew National, Reebok, MasterCard and the Discovery Channel. In the mid-90s, Minsky was one of the original founders of OgilvyOne’s (now MOne) interactive media team which, under his tenure, grew into one of the world’s largest interactive planning groups.
During this period Minsky ran the digital media planning for clients including IBM, Kodak and United States Satellite Broadcasting. He was honored with Mediaweek’s 1996 “Best Use of New Media” for utilizing guerrilla marketing techniques and competitive keywords on search engines for his client, IBM.
In 1998, Minsky and his team received an award from ChannelSeven.com for creating the first interactive web commercial, featuring Rocky and Bullwinkle, for Tivoli Systems, Inc. In 2000, Minsky was one of the authors of the AAAA’s Terms and Conditions Standards for Internet Advertising version 1.0. He currently sits on the AAAA’s Digital Video Innovations Committee.
Megan Pagliuca, General Manager & Vice President of Digital Media, Merkle
Megan Pagliuca joined Merkle in November 2010 to develop and launch the Merkle trading desk and expand the agencies capabilities in targeted media. As vice president and general manger of the display media group, Pagliuca launched the trading desk in January of 2011 and built an industry leading team, delivering targeted media programs, insights and measurement to leading brands such as GEICO, Motorola, RBS Citizens and AARP. In her role, Pagliuca is responsible for technology, data and inventory partnerships, client relationships, growth and profitability of the media practice, and the continued alignment of targeted display capabilities with Merkle’s overall multichannel CRM value proposition.
Prior to joining Merkle, Pagliuca led the Professional Services team at the Right Media Exchange, a Yahoo Company. She was responsible for Right Media’s in-house demand side platform including servicing and platform strategy. In addition, Pagliuca and her team were responsible for providing consulting services to agencies, advertisers, media trading desks and publishers.
Pagliuca is a frequent speaker at industry events and in 2011 was recognized by the DMEF as a Rising Star in the industry. Pagliuca received a Masters of E-Commerce from Bond University, in Queensland, Australia. She also holds a BA from University of San Diego where she majored in Business Administration and Information Systems
What’s a Meetup?
A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!)
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News & Updates
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