AdMonsters Meetup

Digital revenue strategists seeking the most relevant piece of Internet Week New York 2014, look no further: AdMonsters is throwing a Meetup on Wednesday, May 21 at The Weather Company’s New York offices (1177 Avenue of the Americas between 45th and 46th), sponsored by Audience Accelerator and focused on the timely topic of audience extension.

You might have noticed audience extension popping up increasingly as a line item in RFPs – an Audience Accelerator-Digiday survey from last year found 50% of publishers are offering extension while 54% of advertisers are planning to boost their extension budgets.

Jumping on the audience extension trainrequires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.

To prepare for the event, check out AdMonsters’ latest playbook, “Putting Audience Extension Into Action,” as well as our wealth of materials on the topic here. 

Meetup Speakers:

Vikram Somaya
General Manager
WeatherFX/The Weather Company

As general manager of The Weather Company’s WeatherFX division, Vikram Somaya leads the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. He is based in New York and reports to Curt Hecht, chief global revenue officer of The Weather Company.

Vikram joined The Weather Company from Thomson Reuters, where he served as vice president of global operations and audience. There, he managed the global team across 17 markets in the U.S., EMEA and APAC, and assessed and managed the rollout of audience data across consumer media and other company divisions. He was also responsible for creating a successful private exchange across the programmatic ecosystem.

Eric Silverstein
Director of Programmatic Sales and Strategy
Reader’s Digest Association

As the Director of Programmatic Sales and Strategy of Reader’s Digest Association, Eric has created and implemented a successful programmatic landscape while also helping form a number of impactful third party / data partnerships that have transformed RDA’s long-term digital strategy.   

RDA’s Programmatic Strategy runs across all of it’s digital properties which consists of Reader’s Digest, Taste of Home, The Family Handyman, as well as two vertical networks; Haven Home Media and Taste. Prior to joining Reader’s Digest Association Eric spent two years in Operations, Planning, Campaign Management and Marketing at Billboard Magazine where he first entered the media industry. His career first began outside of the media industry with sports novelty company Team Beans / Forever Collectibles where he ran their internet sales business. Eric graduated from Union College in 2009.