AdMonsters June 10, 2021 Publishers Navigate the Weight of Heavy Ad Intervention Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome…
Read More
Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…
Read More
It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
Read More
While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…
Read More
In this recent episode of Minority Report Podcast, Tameka Kee, Head of Content, AdMonsters, speaks with hosts Kerel Cooper, Chief Marketing Officer, LiveIntent, and Erik Requidan, Founder & CEO, Tradecraft Advisory about her career journey, which includes Mediapost, Digiday, eMarketer, Rubicon Project, and launching her own business, The In.Fux Lab.…
Read MoreAdMonsters May 7, 2021 Building a Successful Advertising Business from a Subscription-First Model In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based…
Read More
Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…
Read MoreAdMonsters April 29, 2021 Facebook Ads & iOS 14: How to Overcome Data Loss? If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing…
Read More
April 27, 2021 Is iOS 14.5 a Bridge to Rebuilding Consumer Trust? Around the Water Cooler Yeah, We Know iOS 14.5 Is Bad, but Maybe It's a Bridge to Rebuilding Consumer Trust Image sourced from Apple Are you enjoying all of those privacy popups? Maybe you're one of those people…
Read More
If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…
Read More