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April 29, 2021 |
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Facebook Ads & iOS 14: How to Overcome Data Loss? |
| If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with CCPA, and most recently with the reduction of conversion tracking from 28 days down to 7 days globally. How do we cope with the erosion of this data that’s been so central to performance management for the better part of the last decade? Read more. |
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Webinar Replay: Unlocking a Creative-First Approach to Social Display |
| During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates — in a social ad solution. Read more. |
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Go Big or Go Home: Sports Media Companies Cash In |
| Maybe it’s the “larger than life”-sized player personalities. Maybe it’s the rabid, easy-to-amass audience segments. Or maybe it’s some marvelous combination of the two — but sports media brands are cashing up and turning pandemic-driven shifts in content consumption into new pathways for revenue generation. Read more. |
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| Top Stories |
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"If cookies were the currency before, the gold is that relationship with that consumer and building that relationship," says Jason White, SVP and Head of Publishers, LiveRamp. He and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, took AdMonsters Senior Editor, Lynne d Johnson, on a deep dive into the world of publisher first-party authentication strategies. Come along for the ride! |
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We spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to advertisers, why Publisher Cohorts are becoming increasingly important, and how the idea of right message, right person, right time needs to evolve. Read more. |
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to publishers how they can deliver personalization, and build trust within their streaming apps. Watch the video recap. |
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