 |
May 7, 2021 |
|
| |
|
|
 |
Is Contextual Ready For Post-Cookie Prime Time? |
| Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual Spring 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more. Read more. |
|
 |
Amidst the Cookiepocalypse, Creative Agility Can Be a Rev Team’s Secret Weapon |
| Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue to emerge from the post-pandemic haze (and ride out the cookiepocalypse) there are a few changes publishers expect to continue. Read more. |
|
|
|
 |
| Top Stories |
|
|
If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with CCPA, and most recently with the reduction of conversion tracking from 28 days down to 7 days globally. How do we cope with the erosion of this data that’s been so central to performance management for the better part of the last decade? Read more. |
|
We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses. Read more. |
|
Many media holding companies have acquired ad tech platforms in the hopes of bundling great content with in-house targeting and media buying capabilities. It’s the hope and allure of creating a “one-stop” audience engagement shop. And while it works for some, other times, the execution falls far short of the vision. Read more. |
|
|
|
 |
|
|
|
