 |
June 10, 2021 |
|
| |
 |
Publishers Navigate the Weight of Heavy Ad Intervention |
| Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome (versions 85+) browsers that they deemed “heavy." For any ad that is using too much processing power, Chrome will replace it with a message that alerts the user to an issue with the ad. Read more. |
|
 |
VRM, and UID and FLoC, Oh My! |
| How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal IDs) and FLoC (Federated Learning of Cohorts) now rather than waiting for the last cookie to be sold. Read more. |
|
 |
Covid Comeback Rate Ending Soon |
| It's time to step away from your home office and make meaningful connections IRL! Enjoy an amazing lineup of in-depth content balanced with a little bit of fun, from critical Keynotes, attendee-led breakouts to receptions and off-site activities. Why wait and pay more? Register by Friday, June 11, and secure our lowest rate! Enjoy Vail and the gorgeous scenery while making new connections. Activities range from adventurous to enriching; there’s something for everyone: Vail Mountain Bike Tour, Horseback Riding, Goat Yoga, Hiking, and Beer Tasting. Register now! |
|
|
|
 |
| Top Stories |
|
|
What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an advertiser is faced with 15, 20, even 30 ad options, choosing what’s best can be overwhelming. Read more. |
|
It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for your business, how to choose the right partner, or how to manage the relationship once you’ve decided it’s a go. Thankfully, we have a few members in the AdMonsters Community who have been implementing outsourcing practices successfully at their media companies and who want to share their experiences and best practices in a guide. Read more. |
|
How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These, along with how publishers are preparing for a post-cookie world, were discussed during a recent Think Tank hosted with The Media Trust. Read more. |
|
|
|
 |
|
|
|
