AdMonsters April 20, 2023 Is Micro-targeting Giving the Digital Advertising Sector a Bad Rap? Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers.…
Read MoreAdMonsters March 17, 2023 Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to…
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A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
Read MoreAdMonsters February 10, 2023 Top Mobile Trends For 2023: Privacy Rules In search of the top mobile trends for 2023, we tapped into our mobile mastermind group to gain insight. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director,…
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
Read MoreAdMonsters January 12, 2023 What is a Bot Market and How Can Publishers Fight Against Them? The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising…
Read MoreAdMonsters December 2, 2022 The Future of Mobile Monetization: Q&A With InMobi's Ram "TK" Krishnamurthy In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager…
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November 01, 2022 Major Updates to Amazon's Ad Business Informing the Opt-out Consumer Privacy Compliance vs Revenue Growth Around the Water Cooler Amazon Boosts Its Ad Business Image sourced from Amazon Ads Unboxed 2022 It looks like Amazon is fed up with its number three spot in the ad tech…
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September 26, 2022 Inside Meta and Mozilla’s IPA Framework The Atlantic Looks to New Revenue Streams CPG Brands Take the Lead in CTV Ad Spend Shift Around the Water Cooler Could Meta and Mozilla’s IPA Framework Sneak Up as the Industry's New Attribution Standard? The World Wide Web Consortium (W3C)…
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