December 2, 2022
 
The Future of Mobile Monetization: Q&A With InMobi's Ram "TK" Krishnamurthy
In preparation for our upcoming webinar, The Future of Monetization — on Wednesday, December 7, 2022, at 1 PM EST — with InMobi and SmartNews, we reached out to Ram "TK" Krishnamurthy, General Manager (Meson) and VP of Strategic Partnerships, InMobi, to learn more about the challenges publishers face with mobile monetization, how they're adapting to elevate their ad revenue and the importance of unifying auctions across multiple demand sources. Read more.
2023 Malvertising Preview
Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. For example, forced redirects have decreased due to iframe sandboxing, more vendor adoption and better threat sharing. However, that did not hinder bad actors from evolving new practices to keep up their schemes. There’s still a lot more work to be done before publisher sites are scam free. Read more.
Bridging the Data Divide to Develop Effective Monetization Strategies
AdOps teams are data superstars, sitting on a treasure trove of information that contains rich and nuanced context. They know which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. But how widely is this insight shared with the sales and ad product teams? Is your business suffering from a data divide, inhibiting a successful monetization strategy? Take our survey!
Top Stories
In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful business.  Read more.
2023 is on our heels, and it's quite evident that it won't be smooth sailing for all publishers. In Q3, we've seen advertising revenue decline significantly as ad spend slows and inflation and recession talk raises many red flags for buyers. But it's not all doom and gloom. Many pubs are developing various strategies to enhance their revenue growth and stave off the effects of an impending recession. Read more.
From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their perspectives on key topics impacting the future of ad tech. Wondering how to monetize your business in a post-cookie world? Curious about leveraging retail media to capture a robust and actionable first-party data set? Do you understand why first-party data is better than cookies for creating consumer-focused businesses? Well, our keynote speakers shared the scoop, and here are some of the main highlights. Read more.
Upcoming Events
  • Dec. 7, 2022 | Webinar: The Future of Monetization
  • Mar. 12-15, 2023 | Publisher Forum Miami
  • Jun. 7-8, 2023 | OPs NY
  • Aug. 6-9, 2023 | Publisher Forum Coronado Island
  • Nov. 5-8, 2023 | Publisher Forum New Orleans
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