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April 20, 2023 |
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Is Micro-targeting Giving the Digital Advertising Sector a Bad Rap? |
| Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved in the equation: brands, publishers and consumers. But those benefits haven’t panned out. It hasn’t been suitable for publishers. As advertisers pivoted away from traditional advertising to micro-targeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. Read more. |
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420 Special: The Wild Ride Facing the Cannabis Advertising Industry |
| The wave of legal weed has never been higher. Increased social acceptance and awareness, and diversification of consumption products hitting medical and adult-use markets have all contributed to the rapid industry growth. As a result, the opportunities and needs for direct-to-consumer cannabis brands have grown similarly. This has created a never before seen demand for advertising solutions geared explicitly towards this still highly regulated industry. Read more. |
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Announcing Our Monday Keynotes @ AdMonsters Ops |
| Grab your seat at AdMonsters Ops, June 5-6 in NYC. Monday begins with track keynotes on Data & Identity or Leadership & Success. First, Christena Pyle, Chief Equity Officer at Dentsu, is participating in a fireside chat on leadership entitled "Redefining Success: Leading with Vision and Innovation in the Modern Workplace." Next up, we have Shiv Gupta, Founder of U of Digital, who will give a crash course on ID solutions in his session, "Calling BS on Identity: An In-depth Guide to Identity Solutions. Register Now. |
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| Top Stories |
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Contextual advertising has yet to reach its peak potential. Cutting-edge advertisers are not merely matching ads to content based on topics. They contextually target ads based on emotion and a granular understanding of the moods of the audiences they want to reach. The technology bringing about this reinvention of contextual targeting is called neuroprogrammatic, and it represents the future of contextual advertising. Read more. |
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IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. Read more. |
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From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is sounding the alarm. Read more. |
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